本教材以跨境電商交易中常見的、有代表性的產(chǎn)品為依托，設(shè)計(jì)了八個(gè)實(shí)用模塊，分別是服裝、電子產(chǎn)品、酒店用品、陶瓷制品、家電產(chǎn)品、燈具、玩具和木制品。教材從結(jié)構(gòu)上分為兩部分，即詞匯表達(dá)部分與實(shí)用句型和會(huì)話部分。詞匯表達(dá)部分分為基礎(chǔ)詞匯、看圖識(shí)認(rèn)詞匯和進(jìn)一步學(xué)習(xí)、掌握的拓展詞匯；實(shí)用句型和會(huì)話部分分為實(shí)用英語(yǔ)句子和對(duì)話兩個(gè)模塊，此部分依據(jù)跨境電商交易流程分為售前（咨詢、店鋪、產(chǎn)品介紹）、售中（支付、發(fā)貨物流、產(chǎn)品質(zhì)量、報(bào)關(guān)）和售后（評(píng)價(jià)、退換貨、退款、投訴），旨在幫助學(xué)生了解和熟悉從跨境電商業(yè)務(wù)起始的產(chǎn)品咨詢到售后的投訴等各個(gè)環(huán)節(jié)，學(xué)習(xí)模仿并掌握相關(guān)的商務(wù)操作流程和語(yǔ)言表達(dá)技能。
林逸，廣州城建職業(yè)學(xué)院副教授，從教近20年。講授過(guò)的課程有“綜合英語(yǔ)”“英語(yǔ)翻譯”“商務(wù)英語(yǔ)寫作”“跨文化交際”“跨境電商英語(yǔ)”。近年一直在從事跨境電商英語(yǔ)的教學(xué)。出版過(guò)《商務(wù)英語(yǔ)寫作》教材。
Module1 Garments
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
Module2 Electronic Products
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
Module3 Hotel Supplies
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
Module4 Pottery and Porcelain
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
Module5 Household Electric Appliances
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
Module6 Lights
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
Module7 Toys
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
Module8 Wooden Articles
PartⅠVocabulary
PartⅡUseful Sentences and Dialogues
參考文獻(xiàn)
Module1
Garments
PartⅠ Vocabulary
1.Learn and remember the basic words and expressions regarding garments. Comprehensive Clothing and Suits 綜合及套裝
apparel/clothes/clothing/garments 服裝 Chinese costume 中式服裝 nightwear 睡衣 boys clothes 男孩服裝 childrens wear 兒童服裝 young mens jacket 青年裝 casual wear 休閑服 body fitting garments 緊身服 cover all 連身裝 outerwear 外衣 bathing suit 游泳衣 cold protective clothing 防寒服 dressing gown 家居服 ethnic costume 民族服裝 everyday clothes 便服 fashion 時(shí)裝 formal wear 禮服 evening dress/evening wear 晚禮服 morning coat 晨禮服 homewear 家居服 jeans wear 牛仔服裝 military jacket 軍便裝 misses wear 女裝 nightgown 睡袍 girls clothes 女孩服裝 infants wear 嬰幼兒服裝 maternity dress 孕婦裝 underwear 內(nèi)衣 long underwear 長(zhǎng)內(nèi)衣 bathrobe 浴衣，浴袍 princess dress 緊身連衣裙 protective work wear 防護(hù)服 qipao/cheongsam 旗袍 ready-to-wear 成衣 sports wear 運(yùn)動(dòng)服 work wear 職業(yè)服 stage costume 舞臺(tái)服 suits 套裝 tailored suit 西服 tailor made 定制服裝 wedding gown 新娘禮服 Western costume 西式服裝 knitted garments 針織服裝 woven garments 機(jī)織服裝 Zhongshan Zhuang/Chinese tunic suit 中山裝
PartⅡ Useful Sentences and Dialogues
1.Learn and remember the following sentences concerning introducing web- store useful and helpful in the cross-border e-commerce business.
�。�1）Welcome to my online store.The products you want are already available. 歡迎光臨我的網(wǎng)店。本店提供您所需的產(chǎn)品。
�。�2）I run an e-commerce store called B Dancewear，selling dance clothing. 我經(jīng)營(yíng)一個(gè)B舞蹈服裝網(wǎng)店，銷售舞蹈服裝。
�。�3）Im really excited to tell you all about a store I built online. 我很高興地告訴你我開了個(gè)網(wǎng)店。
�。�4）I try to build an online store and keep it as simple as possible，but I have no idea how to start. 我想建一個(gè)網(wǎng)店，并盡可能簡(jiǎn)單地打理它，但我不知道如何著手。
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