定 價：42 元
叢書名： 新視角職業(yè)英語立體化規(guī)劃教材
- 作者：吳含 馮克江 陳秀梅 鄧志超
- 出版時間：2016/10/1
- ISBN：9787115430953
- 出 版 社：人民郵電出版社
- 中圖法分類：H31
- 頁碼：205
- 紙張：膠版紙
- 版次：1
- 開本：16K
本書有8個單元，包括電子商務概述、網(wǎng)絡營銷、電子商務支付、電子商務物流、客戶關系管理、電子商務風險管理、電子商務新趨勢本書借鑒了國內(nèi)外電子商務課程教材和業(yè)界*新技術(shù)和動態(tài)，結(jié)合大量的實際案例和模擬情境對話，用英語幫助電子商務等專業(yè)的學生梳理了相關課程的主要知識，突出了應用性、實踐性，以通俗講解概念、詳細說明業(yè)務操作流程、技巧為主要原則，以循序漸進的方式幫助讀者學習和應用電子商務英語。
1.內(nèi)容新穎、豐富、實用。根據(jù)電子商務行業(yè)*新發(fā)展和企業(yè)實際，設計職業(yè)情境，并且將閱讀、會話、寫作等英語應用性技能的培養(yǎng)融入其中。在電商新趨勢中加入了跨境電商的內(nèi)容。
2.難度適中，可讀性強。針對高職高專教育的特點，適當降低了學習難度，并且通過案例、圖片等生動的形式呈現(xiàn)相關內(nèi)容，增強教材可讀性。
3.配套資源豐富。配套電子課件、習題參考答案、譯文、音頻等。
Chapter 1 Introduction to Electronic Commerce 1
Part 1 Lead-in 2
Part 2 Intensive Reading 3
Text A China’s Other E-commerce Giant Follows Its Own Path 3
Text B Major Types of E-commerce 5
Part 3 Situational Dialogue 9
Dialogue 1 Running an Online Business 10
Dialogue 2 What Kind of E-commerce Suits Our Business 11
Part 4 Extensive Reading 13
Part 5 Self-assessment Exercises： Thinking and Practice 20
Chapter 2 E-marketing 23
Part 1 Lead-in 24
Part 2 Intensive Reading 25
Text A How to Make Your E-mail Marketing Simple， Clear and Awesome 25
Text B What’s SEO 27
Part 3 Situational Dialogue 30
Dialogue 1 Common Types of E-marketing 30
Dialogue 2 Social Media Networks in China 32
Part 4 Extensive Reading 33
Part 5 Self-assessment Exercises： Thinking and Practice 35
Chapter 3 Electronic Payment 39
Part 1 Lead-in 40
Part 2 Intensive Reading 41
Text A How to Use PayPal on the Google Play Store 41
Text B How to Use Apple Pay 43
Part 3 Situational Dialogue 45
Dialogue 1 Different Types of E-payment 45
Dialogue 2 How Electronic Payment Works 46
Part 4 Extensive Reading 47
Part 5 Self-assessment Exercises： Thinking and Practice 48
Chapter 4 Logistics Management 51
Part 1 Lead-in 52
Part 2 Intensive Reading 53
Text A Amazon and Its Own Delivery 53
Text B Using Logistics Technology to Start a Business 55
Part 3 Situational Dialogue 57
Dialogue 1 Send a Figure Through Express Mail 57
Dialogue 2 Tracking the Mail 59
Part 4 Extensive Reading 61
Part 5 Self-assessment Exercises：Thinking and Practice 63
Chapter 5 Customer Relationship Management 65
Part 1 Lead-in 66
Part 2 Intensive Reading 67
Text A What is Social CRM 67
Text B How to Serve Your Social CRM in a Better Way 68
Part 3 Situational Dialogue 71
Dialogue 1 Introduce the CRM into the Company’s Management System 71
Dialogue 2 How Could I Improve the Application of CRM in Sales 72
Part 4 Extensive Reading 73
Part 5 Self-assessment Exercises：Thinking and Practice 75
Chapter 6 Cyber-attack and Internet Fraud 79
Part 1 Lead-in 80
Part 2 Intensive Reading 81
Text A How to Prevent Cyber-attack 81
Text B Be Cautious When Shopping Online 83
Part 3 Situational Dialogue 86
Dialogue 1 Internet Fraud 86
Dialogue 2 Hacked E-mail Account 87
Part 4 Extensive Reading 89
Part 5 Self-assessment Exercises： Thinking and Practice 92
Chapter 7 Cross-border E-commerce 95
Part 1 Lead-in 96
Part 2 Intensive Reading 97
Text A How to Develop Overseas Customers Online 97
Text B How Not to Be a Spammer 99
Part 3 Situational Dialogue 102
Dialogue 1 Develop Foreign Customer by Face Book 103
Dialogue 2 E-mail Direct Marketing in Foreign Trade 105
Part 4 Extensive Reading 107
Part 5 Self-assessment Exercises： Thinking and Practice 110
Chapter 8 New Trends in E-commerce 113
Part 1 Lead-in 114
Part 2 Intensive Reading 115
Text A The Era of “Internet+” in China 115
Text B The Era of WeChat Business 118
Part 3 Situational Dialogue 121
Dialogue 1 Shopping with Smart Phone 122
Dialogue 2 Cash Burning on E-commerce 124
Part 4 Extensive Reading 126
Part 5 Self-assessment Exercises： Thinking and Practice 131
附錄1 閱讀篇章譯文 135
附錄2 課后練習參考答案 151
附錄3 2010—2014年全國自考《電子商務英語》試卷及答案 161
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