全球商業(yè)模式創(chuàng)新論壇(英文版)
定 價(jià):78 元
- 作者:上海電機(jī)學(xué)院商學(xué)院,北愛(ài)荷華大學(xué)商學(xué)院 編
- 出版時(shí)間:2014/11/1
- ISBN:9787551708296
- 出 版 社:東北大學(xué)出版社
- 中圖法分類(lèi):F71
- 頁(yè)碼:228
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16K
創(chuàng)新創(chuàng)業(yè)是我國(guó)未來(lái)數(shù)十年經(jīng)濟(jì)社會(huì)發(fā)展的主旋律之一,商業(yè)模式創(chuàng)新是其高端形態(tài),也是改變產(chǎn)業(yè)競(jìng)爭(zhēng)格局的重要力量!度蛏虡I(yè)模式創(chuàng)新論壇(英文版)》基于國(guó)內(nèi)外最新的研究成果,系統(tǒng)介紹了商業(yè)模式創(chuàng)新的理論與實(shí)踐。精心選擇了20個(gè)國(guó)內(nèi)外典型的鮮活案例,從商業(yè)模式創(chuàng)新的角度進(jìn)行了梳理與分析,并與產(chǎn)業(yè)結(jié)合進(jìn)行介紹,鮮活的企業(yè)案例與嚴(yán)謹(jǐn)?shù)睦碚擉w系精妙融合,具有很好的借鑒意義。
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