第1 章　緒　論 ·······································································1

1.1 研究背景與問題提出 ·······················································1

1.2 研究目的、意義與創(chuàng)新 ·················································· 13

1.3 研究方法 ···································································· 18

1.4 研究?jī)?nèi)容與思路 ··························································· 21

1.5 本章小結(jié) ···································································· 25

第2 章　理論基礎(chǔ)與文獻(xiàn)綜述 ··················································· 26

2.1 概念界定 ···································································· 26

2.2 理論基礎(chǔ) ···································································· 31

2.3 產(chǎn)業(yè)融合的相關(guān)研究 ····················································· 34

2.4 航空和旅游產(chǎn)業(yè)的相關(guān)研究 ············································ 39

2.5 文獻(xiàn)述評(píng) ···································································· 49

2.6 本章小結(jié) ···································································· 52

第3 章　航空和旅游產(chǎn)業(yè)融合動(dòng)因研究······································· 54

3.1 航空和旅游產(chǎn)業(yè)融合基礎(chǔ)··············································· 54

3.2 航空和旅游產(chǎn)業(yè)的關(guān)系·················································· 58

3.3 航空和旅游產(chǎn)業(yè)融合動(dòng)因··············································· 67

3.4 本章小結(jié)···································································· 74

第4 章　航空和旅游產(chǎn)業(yè)融合路徑與模式研究······························ 76

4.1 價(jià)值鏈解構(gòu)與重構(gòu)························································ 76

4.2 航空產(chǎn)業(yè)和旅游產(chǎn)業(yè)融合路徑········································· 78

4.3 航空產(chǎn)業(yè)和旅游產(chǎn)業(yè)融合模式········································· 85

4.4 航空和旅游產(chǎn)業(yè)融合效應(yīng)··············································· 93

4.5 本章小結(jié)···································································· 97

第5 章　航空和旅游產(chǎn)業(yè)融合國(guó)際案例研究································· 98

5.1 途易集團(tuán)···································································· 98

5.2 泰國(guó)國(guó)際航空公司·······················································103

5.3 案例分析總結(jié)·····························································106

5.4 本章小結(jié)···································································107

第6 章　航空和旅游產(chǎn)業(yè)融合國(guó)內(nèi)案例研究································108

6.1 春秋集團(tuán)航空和旅游產(chǎn)業(yè)融合········································109

6.2 上航旅游集團(tuán)航空和旅游產(chǎn)業(yè)融合··································132

6.3 同程集團(tuán)航旅融合模式·················································136

6.4 案例分析總結(jié)·····························································139

6.5 本章小結(jié)···································································140

第7 章　研究總結(jié)與展望························································142

7.1 研究結(jié)論與討論··························································142

7.2 研究貢獻(xiàn)與啟示··························································147

7.3 研究局限與展望··························································154

參考文獻(xiàn)··············································································156