跨境電商實(shí)用英語（第3版·數(shù)字教材版）（新編21世紀(jì)高等職業(yè)教育精品教材·電子商務(wù)類）
定 價(jià)：46 元
叢書名：新編21世紀(jì)高等職業(yè)教育精品教材·電子商務(wù)類
- 作者：王瓊
- 出版時(shí)間：2022/5/1
- ISBN：9787300305424
- 出 版 社：中國人民大學(xué)出版社
- 中圖法分類：F713.36
- 頁碼：260
- 紙張：
- 版次：3
- 開本：16
本教材是高職院校學(xué)生了解跨境電商、學(xué)習(xí)跨境電商相關(guān)的行業(yè)用語、提高跨境電商英語溝通能力的基礎(chǔ)教材。
本教材結(jié)構(gòu)明了，清晰易懂。采用校企雙元合作開發(fā)模式，共分為五個(gè)單元。Unit 1是 Overview of Cross-border E-commerce，介紹了跨境電商的概念、特點(diǎn)、意義和發(fā)展前景等；Unit 2是Introduction to Main Cross-border E-commerce Platforms，介紹了主要的跨境電商平臺；Unit 3是Pre-sale Services of Cross-border E-commerce，介紹了跨境電商售前服務(wù)；Unit 4是On-sale Services of Cross-border E-commerce，介紹了跨境電商售中服務(wù)；Unit 5是 After-sales Services of Cross-border E-commerce，介紹了跨境電商售后服務(wù)。
王瓊，副教授，主要從事跨境電商領(lǐng)域的研究和教學(xué)工作。主持省級教科研項(xiàng)目6項(xiàng)，公開發(fā)表學(xué)術(shù)論文25余篇，主編教材3部。國家級教學(xué)創(chuàng)新團(tuán)隊(duì)主要成員；獲2014年、2018年國家級教學(xué)成果二等獎(jiǎng)；主持浙江省精品在線開放課程“跨境電商英語”；主持職業(yè)教育國際貿(mào)易專業(yè)國家級教學(xué)資源庫項(xiàng)目——外貿(mào)英語庫。
Unit 1 Overview of Cross-border E-commerce
Chapter 1 Concept and Characteristics of Cross-border E-commerce
Chapter 2 The Significance of Cross-border E-commerce
Chapter 3 Cross-border E-commerce Development in China
Chapter 4 Customer Service of Cross-border E-commerce
Unit 2 Introduction to Main Cross-border E-commerce Platforms
Chapter 1 Alibaba.com
Chapter 2 AliExpress
Chapter 3 Amazon Platform (B2B)
Chapter 4 Amazon Platform (B2C)
Chapter 5 DHgate
Chapter 6 E-commerce Platforms in Different Countries
Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter 1 Store Description
Chapter 2 Title Description
Chapter 3 Product Description
Chapter 4 Platform-inside Marketing
Chapter 5 SNS Marketing
Chapter 6 SEO & SEM
Unit 4 On-sale Services of Cross-border E-commerce
Chapter 1 Product Information Inquiry
Chapter 2 Payment
Chapter 3 Price Negotiation
Chapter 4 Product Packaging
Chapter 5 Shipment and Delivery
Unit 5 After-sales Services of Cross-border E-commerce
Chapter 1 Disputes and Complaints
Chapter 2 Comments on Product/Service
Chapter 3 Customer Maintenance
Chapter 4 Consumer Habits and Characteristics of Major Countries (Ⅰ)
Chapter 5 Consumer Habits and Characteristics of Major Countries (Ⅱ)
Appendices
Appendix I Products Catalogues
商品類目名稱中英文對照
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國家介紹
參考文獻(xiàn)
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