本書主要講述的是92派企業(yè)家的故事，他們?cè)?992年前后還相對(duì)弱小，但智商高、情商高、有膽識(shí)，他們成長(zhǎng)的速度在其后二十年被證明是*快的。92派企業(yè)家是反映中國(guó)改革進(jìn)程的一個(gè)重要群體。他們是先在體制內(nèi)成長(zhǎng)，再轉(zhuǎn)向體制外的，他們既了解體制內(nèi)的經(jīng)濟(jì)運(yùn)行，又懂得體制外的種種酸甜苦辣。他們善于借鑒發(fā)達(dá)國(guó)家的成熟經(jīng)驗(yàn)，把它們引入中國(guó)市場(chǎng)的空白領(lǐng)域，成為某個(gè)行業(yè)的開拓者或佼佼者。92派的人生經(jīng)歷、創(chuàng)業(yè)故事和思想觀念會(huì)給關(guān)心中國(guó)經(jīng)濟(jì)改革與企業(yè)成長(zhǎng)的人們帶來(lái)深刻的啟發(fā)。
這是中國(guó)第二代企業(yè)家的故事。這一代企業(yè)家是改革開放的產(chǎn)物，被稱為92派企業(yè)家。他們是從國(guó)家體制內(nèi)走出來(lái)的*批白手起家的商業(yè)群體，是中國(guó)商道從計(jì)劃經(jīng)濟(jì)到市場(chǎng)經(jīng)濟(jì)轉(zhuǎn)化的重要代表，是反映中國(guó)改革進(jìn)程的一個(gè)重要群體。這本書英文版的出版，可以更好的讓國(guó)外讀者了解中國(guó)的改革開放。
陳海：筆名陳曉守�，F(xiàn)任博鰲觀察執(zhí)行總經(jīng)理，亞布力中國(guó)企業(yè)家論壇特約研究員，偏好商業(yè)寫作。曾任職《中國(guó)新聞周刊》副主編、《南方人物周刊》主筆、《南方周末》記者，系中山大學(xué)傳播與設(shè)計(jì)學(xué)院（新聞系）特聘講師。從事媒體工作期間，長(zhǎng)期致力于時(shí)政新聞及調(diào)查類報(bào)道的實(shí)踐與探索，有作品《九二派》、《真相的力量》等。
CONTENTS
PREFACE FOR ENGLISH VERSION …………………………………… 01
FOREWORD Li Yining…………………………………………………… 03
THE HISTORICAL IMPORTANCE OF THE 92 ENTREPRENEURS
Fu Xiaoyong …………………………………………………………… 06
CHAPTER I PERSONS WITH AMBIGUOUS SOCIAL STATUS … 001
1. A learning trip abroad ……………………………………………………004
2. Crossing the river by feeling the stones …………………………………008
3. From Longzhong to Beijing ………………………………………………011
4. Resigning from government posts ………………………………………015
5. The border of the government system …………………………………019
6. The genes……………………………………………………………………025
ICHINESE ENTREPRENEURS: IDEALS AND ENTREPRENEURSHIP
7. Which path to follow ………………………………………………………031
8. Being the first to imitate …………………………………………………037
9. Social connections …………………………………………………………046
10. Persons with ambiguous social status …………………………………051
11. Water testers ………………………………………………………………057
12. Equity………………………………………………………………………061
13. Ambitions …………………………………………………………………067
14. Aspirations ………………………………………………………………073
CHAPTER II LEAVING THE GOVERNMENT SYSTEM ………… 079
1. Being considered to have gone into business …………………………083
II
CONTENTS
2. Leaving the government system …………………………………………101
3. The space is too small …………………………………………………114
4. A mediocre life with a known destiny …………………………………131
5. Doing business is better than serving as officials ………………………145
CHAPTER III INDUSTRIES …………………………………………… 179
1. The ups and downs in the futures industry ……………………………183
2. Three models for the real estate industry ………………………………193
III
CHINESE ENTREPRENEURS: IDEALS AND ENTREPRENEURSHIP
3. An insurance tale: Taikang and Huatai …………………………………218
4. Wang Zhongjuns entertainment empire ………………………………241
5. The making of an industry leader ………………………………………255
CHAPTER IV BETWEEN GOVERNMENT AND BUSINESS …………289
1. The grey area ………………………………………………………………293
2. The corporation and the officialdom ……………………………………302
3. Rules and order ……………………………………………………………315
IV
CONTENTS
4. Modern corporate governance…………………………………………327
5. Mirroring: Losers …………………………………………………………357
CHAPTER V THE CULTURAL TOTEM OF THE SCHOLAR
OFFICIALS …………………………………………………………… 365
1. The social role of entrepreneurs …………………………………………368
2. The difficulties and way out for reform …………………………………388
3. Power and democracy ……………………………………………………395
4. Hidden worries ……………………………………………………………398
What are the main problems in the development of enterprise?
EPILOGUE NOURISH CHINA Cen Ke …………………………… 403
AFTERWORD Chen Hai ………………………………………………… 420
BIBLIOGRAPHY…………………………………………………………… 422
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