會(huì)展實(shí)務(wù)英語（第二版 附光盤）
定 價(jià)：36 元
叢書名：全國高等院校基于工作過程的校企合作系列教材
- 作者：蔡龍文，黃冬梅 編
- 出版時(shí)間：2016/6/1
- ISBN：9787566315755
- 出 版 社：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
- 中圖法分類：G245
- 頁碼：221
- 紙張：膠版紙
- 版次：2
- 開本：16開
《會(huì)展實(shí)務(wù)英語（第二版）》以行動(dòng)導(dǎo)向理論為指導(dǎo)，從涉外會(huì)展服務(wù)與接待工作過程與典型的工作任務(wù)出發(fā)，創(chuàng)建基于行動(dòng)領(lǐng)域的學(xué)習(xí)情境，組織教學(xué)內(nèi)容，以期讓學(xué)習(xí)者通過大量的任務(wù)與項(xiàng)目學(xué)習(xí)，建構(gòu)其涉外會(huì)展工作的崗位英語能力。
《會(huì)展實(shí)務(wù)英語（第二版）》遵循職業(yè)針對(duì)性、崗位實(shí)用性、實(shí)踐可操作性原則，優(yōu)化實(shí)訓(xùn)課程結(jié)構(gòu)和內(nèi)容，方便教師使用以學(xué)習(xí)者為中心，教學(xué)做合一、理論與實(shí)踐合一、工學(xué)結(jié)合的教學(xué)模式，開展會(huì)展服務(wù)與接待英語教學(xué)。
Module 1 Services before an Exhibition
Unit 1 Promoting an Exhibition推廣展會(huì)
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Unit2 Making Exhibiting Arrangements安排參展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Movingin an Exhibition進(jìn)駐展館
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff
Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客戶
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products推介產(chǎn)品
Task 1 PresentingProducts
Task 2 TalkingwithVisitorsaboutNewProducts
Task 3 LearningtoPresentEffectively
Unit 6 Negotiating Business洽談業(yè)務(wù)
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packingand Insurance
Unit 7 Signinga Contract簽訂合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract
Module 3 Services after an Exhibition
Unit 8 Following up Business跟進(jìn)業(yè)務(wù)
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results分析會(huì)展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results
Key to the Activities
Unit 1 Promoting an Exhibition推廣展會(huì)
Unit 2 Making Exhibiting Arrangements安排參展
Unit 3 Moving in an Exhibition進(jìn)駐展館
Unit 4 Receiving Clients接待客戶
Unit 5 Presenting Products推介產(chǎn)品
Unit 6 Negotiating Business洽談業(yè)務(wù)
Unit 7 Signinga Contract簽訂合同
Unit 8 Following up Business跟進(jìn)業(yè)務(wù)
Unit 9 Analyzing Exhibition Results分析會(huì)展成效
Appendices
Appendix 1 附錄1 常用外貿(mào)專業(yè)術(shù)語縮略詞
Appendix 2 附錄2 國際展覽專業(yè)術(shù)語
Appendix 3 附錄3 部分展覽專業(yè)網(wǎng)站
References 參考文獻(xiàn)
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